Our process
A clear process, with no surprises.
Nine stages, each with a defined outcome. You always know what is happening, what we need from you and what comes next.
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Stage 1: Discovery
We start by understanding the business behind the website: what you sell, who buys it, how they find you today and what a good enquiry looks like.
VERBOLIX handles
- A structured discovery questionnaire
- Review of your current site, analytics and Search Console (where available)
- Competitor and search landscape review
You provide
- Answers to a short set of questions
- Access to existing accounts, if you have them
- Honest views on what is and is not working
Outcome: A short written brief confirming goals, scope and priorities.
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Stage 2: Strategy
We turn the brief into a plan: the pages you need, what each one is for, which searches it should be found for and how it leads to contact.
VERBOLIX handles
- Sitemap and page purposes
- Keyword and search-intent mapping
- Conversion plan: calls to action, forms, trust signals
You provide
- Feedback on the proposed structure
- Priorities for services or locations
Outcome: An agreed sitemap and page-by-page plan.
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Stage 3: Content
Words carry most of the weight on a business website. We help shape copy that is clear, specific and written for both people and search engines.
VERBOLIX handles
- Page outlines and copy guidance
- Copywriting, where included in your package
- Image and asset requirements
You provide
- Facts only you know: services, prices, accreditations, areas covered
- Photography or approval to source imagery
- Timely review of drafts
Outcome: Approved content ready to design and build around.
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Stage 4: Design
Design is where your brand, content and conversion plan come together. We design key pages first, agree the direction, then extend it across the site.
VERBOLIX handles
- Key page designs for mobile and desktop
- A consistent component system
- Accessibility considered in colour, type and layout
You provide
- Consolidated feedback in agreed review rounds
Outcome: Signed-off designs for development.
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Stage 5: Development
We build with lean, modern code that loads quickly, is easy to maintain and does not depend on a stack of plugins to function.
VERBOLIX handles
- Responsive, standards-based build
- Contact forms and standard booking or newsletter embeds
- Analytics set up to respect privacy and consent rules
You provide
- Domain and hosting access (or we can advise)
- Details for any third-party tools you use
Outcome: A working staging site for you to review.
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Stage 6: SEO
Search foundations are part of the build. Before launch, every page is checked for the technical and on-page basics that help it be found and understood.
VERBOLIX handles
- Titles, descriptions and heading structure
- Schema markup, XML sitemap and robots rules
- Redirect mapping from your old site
You provide
- Confirmation of business details, such as name, address and phone, for consistency
Outcome: A site that search engines can crawl, index and understand.
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Stage 7: Quality assurance
We test across devices and browsers, check speed and accessibility, and make sure every form and link does what it should.
VERBOLIX handles
- Cross-browser and device testing
- Performance and accessibility audits
- Form, link and tracking checks
You provide
- A final review and sign-off
Outcome: A tested site, ready for launch.
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Stage 8: Launch
Go-live is planned, not rushed. We handle the technical switch-over and watch closely in the days that follow.
VERBOLIX handles
- DNS and hosting switch-over
- Redirects, Search Console and sitemap submission
- Post-launch monitoring
You provide
- Agreement on a launch date
Outcome: Your new website, live and indexed.
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Stage 9: Ongoing optimisation
A website is never finished. With a care or SEO plan, we keep improving it based on real data about what visitors do.
VERBOLIX handles
- Updates, backups and security checks
- Search performance tracking and reporting
- Recommendations and improvements
You provide
- News, new services and business updates
Outcome: A website that keeps getting better, not older.
Working together
What to expect from us.
- A single point of contact who knows your project
- Written summaries after every key decision
- Agreed review rounds at each milestone
- Honest advice, including when something is not worth doing
- Nothing launched until you have signed it off
Start a project
Ready to start with discovery?
Tell us where your website is today and where you need it to be. We will reply personally with a few questions and clear next steps.